Digital Strategist (Business Development)

Vishweshwar Nagar Off Aarey Road, Goregaon East Mumbai Digital Strategist (Business Development) Experience : 4 to 6 yrs Skills Required : Job Summary : Primary Role Managing the creation of integrated, Lead generation campaigns for prospects and customers Evaluating and altering online and on ground strategies based on a comprehensive understanding of analytics Developing new methods to engage consumers on social platforms Launching innovative, custom campaigns that surround highly targeted markets Plan, develop and implement marketing programs to meet the vertical objectives Proactively engage with sales team to coordinate, communicate and optimize the impact of the demand and Lead generation marketing activities Work closely and collaboratively with team members across product marketing, digital marketing, marketing automation, social media, PR and web Desired Skills Excellent written and verbal communication skills Experience in defining world-class lead generation and nurturing programs Demonstrated success in exceeding lead generation quotas and closed sales results Experience in developing leads for an inside sales effort Experience in configuring and managing funnel statistics via CRM and Marketing Automation software Experience in inbound/outbound prospecting,