Assistant Account Director

• Lead and oversee multiple projects/brands simultaneously, ensuring optimum delivery and strong integration across the organization.
• Develop and pilot projection plans (short-term and long-term) with key business/brand partners to lead and execute strategic initiatives.
• Manage and meet revenue and budgeting targets for all key accounts.
• Drive innovative digital advertising and other monetization efforts to enhance advertising revenue.
• Enhance client-agency relationships, effectively engage with clients, and understand their digital media needs.
• Lead the programming, management, measurement, monitoring, and reporting of campaign performance, recommending optimal strategies for enhanced and sustainable growth results.
• Drive brainstorming sessions for generating new and innovative growth strategies.
• Develop a deep understanding of the target audience to build customer personas and identify how different cohorts contribute to revenue.
• Spearheaded the content calendar targeting different customer personas, including onsite visual merchandising, social media editorial content, community management, and other online engagements.
• Drive effective content marketing strategies to aid brand development, private labels, and new launches.
• Oversee digital asset creation and management (videos, websites, mobile apps, etc.) as deemed necessary.
• Oversee the creative process for digital media-specific design assets, intervening in the Creative Team efforts as required to ensure marketing standard methodologies are met.
• Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with internal/external teams.
• Proactively identify and evaluate emerging trends, technologies, and insights, providing thought leadership.
• Provide tactical assistance in online/offline publishing, PR activities, and case studies frequently.
• Ensure adherence to accounting diligence through supervising/overseeing estimates, POs, invoicing, and final payment release for owned accounts.
• Be actively available for the client on weekdays and weekends.
• Provide project progress reporting to the respective reporting person.
• Maintain Odoo tasks and proper project management.
• Take project progress reporting from the team.
• Call clients for work delivery checks weekly.

REQUIREMENTS:

• In-depth understanding of the advertising industry, including trends, technologies, and best practices.
• Familiarity with the creative process and the ability to work collaboratively with creative teams. Understanding of branding, design, and storytelling.
• Exceptional communication skills, both written and verbal. Ability to articulate ideas clearly and present them effectively to clients and internal teams.
• Quick and effective problem-solving skills to address challenges that may arise during campaigns.
• Familiarity with digital marketing platforms, social media, and online advertising.
• Ability to adapt to changes in client needs, industry trends, and campaign requirements.
• Effective time management skills to meet deadlines and manage multiple projects simultaneously.
• A bachelor's degree in marketing, advertising, communications, or a related field.
• For more senior roles, a strong portfolio showcasing successful advertising campaigns and client relationships.
• A minimum of 8 years of experience in digital marketing or client servicing.
• Proven experience in client servicing or account management within an advertising agency, with a strong ability to build and nurture client relationships.
• Leadership skills to guide and inspire a team of client servicing professionals, with experience in managing and mentoring team members.
• Ability to develop and implement strategic plans for advertising campaigns, understanding how advertising fits into the overall marketing strategy.