ASM (Seeds Industry)

Area Sales Manager to oversee sales operations in the assigned region. The ideal candidate will be responsible for managing a team of sales executives, developing business strategies, and expanding market share for agricultural products (seeds, fertilizers, pesticides, farm equipment, etc.). This role requires strong leadership, market knowledge, and relationship-building skills.

Key Responsibilities:

· Sales & Business Growth:

• Develop and implement sales strategies to achieve regional targets.
• Identify new business opportunities and expand the customer base.
• Drive sales of agricultural products through direct sales, distributors, and retailers.

· Team Management & Leadership:

• Lead and motivate a team of Sales Executives/Territory Sales Managers.
• Set performance targets and monitor sales activities.
• Conduct training and development programs for the sales team.

· Customer Relationship & Market Development:

• Build strong relationships with farmers, distributors, dealers, and key stakeholders.
• Provided technical support and product knowledge to customers.
• Organized farmer meetings, field demonstrations, and promotional campaigns.

· Market Research & Strategy:

• Analyze market trends, competitor activities, and customer preferences.
• Recommended pricing strategies and promotional plans.
• Conduct surveys and provide insights to the management team.

· Operational & Reporting Responsibilities:

• Monitor sales performance, prepare reports, and present findings.
• Ensure timely collection of payments and adherence to credit policies.
• Coordinate with the supply chain, logistics, and marketing teams.

Key Requirements:

• Bachelor’s/Master’s degree in Agriculture, Agribusiness, Marketing, or a related field.
• 5 – 6 years of experience in agricultural sales, with at least 2 years in a managerial role.
• Strong knowledge of agricultural products, distribution networks, and market trends.
• Proven ability to manage sales teams and drive business growth.
• Excellent communication, negotiation, and leadership skills.
• Ability to travel extensively within the assigned region.
• Proficiency in MS Office (Excel, Word, PowerPoint) and CRM software.

Preferred Qualifications:

• Experience in handling dealer/distributor networks and direct farmer sales.
• Knowledge of regional agricultural practices and key crops.
• Fluency in the English language is mandatory.

Compensation & Benefits:

• Competitive salary with performance-based incentives.
• Travel and mobile allowances.
• Growth opportunities within the organization.
• Annual Bonus

Geographical responsibility:

• 5-7 districts in the state / one / half state within the region
• Sales figures – 2-5 crores

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person