Area Sales Manager

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Sales Volume Growth

Deliver the sales volume target by developing market in the

assigned territory as per Annual Operating Plan

Add new outlets which should contribute to achieving

annual volume/value targets

Drive sales volumes of FMO (Focus of the Month) products

and increase the Unique SKU count in the outlet and ensure

Product range availability

•

Market Execution

Develop strong relationships with Key Accounts, resolving

channel partners issues, Visit & interact with DBRs on

frequent basis to maintain relationship

Liaison with MEM team on VISI Services & secure

preferential recommendations on service grounds

Drive Cooler / rack productivity by planning

deployments/redeployments of resources based on

Cooler/Rack governance protocols

•

Market Knowledge Map the current Market Situation, Benchmark with

Competition to identify gaps in Product- SKUs Availability

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Cost Control

Ensure credit control within Unit, Liaison with Commercial

Responsible for monitoring & optimizing cost of direct

operations, Maintain profitability of the Unit.

Adherence to all processes and process by ensuring that

there are no pending claims/ settlements with internal and

external partners

•

Distribution Management

Responsible for implementing the Go-To-Market model

within the Unit, Utilize tools to drive Business results-

SAMNA, WW, etc.

• People Management Coach, Guide & develop team members, Set Goals,

Appraise performance & provide timely feedback, Identify

Capability gaps & share input with stakeholders on

development.

Varun Beverages Ltd.

Assess Unit level staffing & skills requirement & develop

plan to address in short & long terms needs

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New Initiatives

Special projects and new initiatives in order to ensure

continuous business growthRole & responsibilities

Preferred candidate profile