Area Sales Manager

Modern Trade (MT):

• Handle key MT accounts such as

  LuLu, Spar, Adishwar, M K Retail

  .
• Manage

  new product listings

  , purchase order follow-ups, and execution of

  consumer offers

  .
• Drive

  new store activations

  and ensure timely coordination with modern trade partners.
• Plan and execute

  sampling activities

  to drive visibility and trials.
• Track and report

  competitor activities

  in assigned territory.

Quick Commerce & E-Commerce:

• Manage onboarding and activation of

  quick commerce & e-commerce platforms

  .
• Ensure product placement, availability, and performance monitoring.
  

General Trade (Standalone Supermarkets):

• Handle

  standalone supermarket accounts

  in Bangalore and Karnataka region.
• Ensure

  new product placements

  in outlets and drive product visibility.
• Responsible for achieving

  Primary Sales & Secondary Sales targets

  .
• Monitor and track

  secondary sales

  across freezer and non-freezer outlets.

Team Handling & Development:

• Manage and motivate a team of

  Sales Officers, Merchandisers, and Promoters

  .
• Drive performance on

  secondary sales, bill cuts, bill value, and focus SKUs

  .
• Provide sales team motivation regarding

  new store activations

  and

  sales achievement

  .

Operational Excellence:

• Ensure timely

  collection of outstanding payments

  from MT & GT accounts.
• Share

  MRM PPTs and Daily/Weekly/Monthly Sales Reports

  with HO.
• Manage

  hub stock & inventory

  as per secondary sales requirements.

Key Deliverables:

• Achievement of

  primary and secondary sales targets

  .

• 100% execution

  of activations, listings, and promotions in MT, GT & Q-commerce.
• Timely submission of

  MIS, reports, and trackers

  .
• Effective

  team management and motivation

  .
• Efficient

  stock and payment management

  .

Qualifications & Skills:

• Graduate in Sales & Marketing (preferred).
  

• 2+ years

  of sales experience in FMCG / Food & Beverages handling MT, GT & E-Commerce.
• Strong experience in

  Modern Trade account handling

  and GT (Standalone Supermarkets).
• Good knowledge of

  quick commerce platforms

  and their activation process.
• Excellent communication, negotiation & relationship management skills.
  
• Strong team management & leadership skills.
  
• Proficiency in MS Office (Excel, PowerPoint) and sales reporting.