Area Sales Manager

Job Description

Role Purpose: To execute the agreed sales and marketing plan in the assigned territory by achieving volume and value targets, strengthening distribution networks, enhancing customer engagement, and delivering financial and operational KPIs. Key Responsibilities: 1. Sales Plan Implementation (30%) Achieve sales targets in the assigned territory as per the agreed plan. Monitor stock availability at all distribution points. Provide accurate sales forecasts to enable effective supply chain management. 2. Financial Performance Delivery (20%) Deliver financial targets including Netback to Port and primary freight cost control. Ensure adherence to working credit limits. Reduce collection time and minimize overdue/penal charges. Liaise effectively with government bodies for subsidies, mFMS, and other schemes. 3. Logistics and Supply Chain (10%) Coordinate with the logistics team for rake planning and execution within the assigned area. Ensure smooth movement of goods and inventory optimization. 4. Customer Focus & Distribution Network (25%) Expand and strengthen the distribution network in the assigned area. Drive customer segmentation and enhance engagement at both distributor and retailer levels. Address and resolve general customer issues and ensure timely account and invoice reconciliation. 5. Marketing Plan Execution & Impact Assessment (15%) Identify progressive growers for promotional activities and demonstrations. Organize farmer group meetings and field trials. Execute marketing campaigns and explore alternate channels to extend product reach to end users. Measure and report the impact of marketing efforts in the assigned territory. Educational Qualifications: Degree: MBA in Sales & Marketing or Agriculture (Bachelors Degree in Agriculture preferred) Experience & Knowledge: 710 years of relevant post-qualification experience in agri-inputs or rural/agriculture-based industries. Note: Travel within the assigned region will be required as part of this role.