Area Sales Manager -Sales and Business Development

1. Sales Planning & Business Development

• Execute the regional sales and business development plan in alignment with national targets and objectives.
  
• Identify and develop business opportunities across

  infrastructure, industrial, institutional, commercial, and residential

  segments.
• Generate and manage project pipelines, ensuring timely follow-ups and order conversions.
  
• Develop business through

  Consultants, PMCs, Contractors, Developers, Ready-mix concrete producers, and government departments.

• Achieve sales and collection targets as per approved budgets.

  2. Key Account & Channel Management

• Build and nurture strong relationships with key developers/ clients, consultants, and ready-mix concrete producers in the assigned territory.
  
• Ensure product specifications and vendor registrations with major clients and govt. departments.
  
• Initiate admixture trials and product sampling/ mock-ups with key clients and coordinate with the technical service team to execute the same.
  

• Manage and expand distribution networks, ensure channel partner performance and alignment with company policies.
  
• Support and coordinate with applicators and channel partners for project execution.

  3. Market Intelligence & Customer Support

• Track competition activities to identify emerging trends and new business opportunities.
  
• Ensure prompt resolution of customer complaints in coordination with the technical and QA teams.
  
• Provide feedback on product performance, pricing, and customer requirements to the National Manager.
  
• Ensure product demonstrations, site trials, and technical presentations for key customers.

  4. Sales Process, Reporting & Collections

• Sales Targets: Plan and execute monthly and quarterly sales activities to achieve assigned sales and product mix targets.
  
• Maintain and update CRM records leads, opportunities, quotations, and order closures.
  
• Credit Control - Monitor outstanding payments, follow up for collections, and maintain DSO within target limits.
  
• Prepare and submit periodic MIS reports on sales, forecasts, and customer activity.

  5. Teamwork & Cross-Functional Collaboration

• Work closely with Technical Services, SCM, and Accounts teams for order execution and customer satisfaction.
  
• Coordinate with the Technical teams for product establishment, trials, approvals and specification initiatives.
  
• Support marketing campaigns, exhibitions, and promotional events within the assigned region.
  

6. Compliance & Ethical Conduct

• Ensure adherence to company policies, pricing structures, and credit guidelines.
  
• Maintain ethical conduct, transparency, and integrity in all business dealings.
  
• Follow EHS (Environment, Health, and Safety) standards during site visits and field operations.

  DESIRED CANDIDATE PROFILE Educational Qualifications:

• Diploma / B.Tech in Civil or Chemical Engineering (preferred) or B.Sc. (Physics / Chemistry / Maths).
  
• MBA in Marketing or Business Management will be an added advantage.

  Work Experience:

• 4-7 years of experience in

  Project Sales / Business Development

  in Construction Chemicals, Concrete Admixtures, or related Building Materials industry.
• Proven experience in dealing with consultants, PMCs, contractors, applicators, and government/institutional clients.

  Nature of Experience:

• Should have worked in project-based sales and technical sales roles.
  
• Experience in both direct and channel-based business preferred.
  
• Capable of managing regional business independently and achieving defined KPIs.

  Specific Skills / Personal Attributes:

• Strong communication, presentation, and negotiation skills.
  
• Self-motivated, result-oriented, and capable of handling multiple priorities.
  
• Good analytical and interpersonal abilities.
  
• Customer-centric approach with strong follow-up and execution discipline.
  
• Proficiency in CRM, MS Office, and report preparation.