Area Sales Manager

4 - 9 years

6 - 12 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work from Office

Job Type

Full Time

Job Description

Job Overview:

An Area Sales Manager (ASM) plays a crucial role in driving sales, expanding market reach, and managing the operations in a designated geographical area. Heres a job overview:

Job Responsibilities:

1. Lead Generation and Market Expansion

  • Identify and target potential markets and customer segments.

  • Develop and execute strategies to increase market share.

  • Build a robust pipeline of leads to achieve business goals.

2. Revenue Target Achievement

  • Drive sales to meet and exceed revenue targets.

  • Monitor sales performance and implement corrective actions as needed.

  • Forecast and report sales performance metrics to management.

3. BTL Activity Management

  • Plan and execute Below-the-Line (BTL) marketing activities in collaboration with business partners.

  • Analyze the effectiveness of promotional campaigns and recommend improvements.

  • Ensure alignment of BTL initiatives with overall sales strategies.

4. Dealer and Channel Sales Development

  • Provide ongoing support and training to dealers to enhance sales performance.

  • Resolve dealer issues and maintain long-term relationships.

5. Network Development and Dealer Management

  • Expand and optimize the dealer network for maximum market coverage.

  • Ensure adherence to company policies and guidelines by channel partners.

  • Regularly monitor dealer performance and provide actionable feedback.

Key Skills Required:

  • Dealer development and management

  • Channel sales and network development

  • Strategic sales planning and execution

  • Excellent communication and negotiation skills

  • Proficiency in analyzing market trends and customer needs

  • Strong organizational and leadership abilitiesRole & responsibilities


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