Area Sales Manager - Horeca

We are looking for an Area Sales Manager - Horeca for our client to be based at Kolkata, West Bengal. This position is purely to handle the Horeca market across Eastern Indian Market. The ideal will be responsible for managing and expanding our market presence within the Horeca (Hotels, Restaurants, Cafes) sector in the East region. Your role will involve developing and implementing sales strategies, managing client relationships, and leading a high-performing sales team.

Roles & Responsibilities:-

• New account acquisition through generating outbound b2b leads in Hotels, Restaurants, Cafes and Corporates.
• Maintain existing sales relationships and grow revenue from existing customers.
• Develop and implement new marketing initiatives for institutional sales.
• Build a sales pipeline for new business opportunities.
• Prepare and present reports as the management requires for the monthly sales review.
• Working and appoint with Distributors for HORECA supply.
• Developing sales strategies and setting targets.
• Develop HORECA channel for entire range of products in designated geography.
• Work with relevant distributors, chefs, consultants/cafes to generate product orders.
• Researching and identifying new sales opportunities for HORECA and similar channels across geography.
• Ensure management of existing accounts with regular intervention on billings to enhance sales growths.
• Ensure timely submission of required data/reports and maintenance of accurate records, statistics and database of account information.
• Handling email communications and B2B queries on new business development.
• Ensuring availability of products through timely forecasting and interaction with cross functional departments.

Key Skills Required:-

• Ability to interact with chefs, Purchase Team, Hotels, Restaurants, cloud kitchens etc. and relevant
• stake holders to develop and incorporate the range of products in their menus and offerings.
• Requirements: Must have experience in FMCG industry in HORECA Sales.
• Experience in Meat Industry is added advantage
• Excellent Oral and written communication skills with fluency in English.
• Analytical ability to identify opportunities for NPD, cross checking competitor activity and propose.