Area Sales Manager

Position

Reports To

Department

Location

KEY RESPONSIBILITIES

• Understand the sales strategy for the General Trade business for the achievement of annual sales targets, expansion and retention of market / customer base and development of a strong brand proposition
• Provide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions
• Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area
• Monitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap
• Conduct market research and create reports on future changes in the FMCG business for Sales Manager
• Take responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review
• Ensure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules
• Ensure optimal inventory management and monitor effectiveness of channel partners in the region
• Provide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state
• Coordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area
• Review and monitor performance of team members and provide requisite developmental support/ inputs
• Drive high performance and recommend training as required for team's continuous development
• Develop the team and update their knowledge base to cater the organization need
• Enhance engagement levels of the team, thereby increasing employee satisfaction in the department
• Ensure adherence to standard framework and uniform processes for sales and distribution department in allocated area
• Monitor timely collections of all required data management and ensure documentation and preparation of all MIS Reports etc
• Propose and develop effective and efficient sales structure to maximize coverage and productivity

MINIMUM REQUIREMENTS

Education

• Bachelors degree

Experience

• 6-8 years of relevant experience in Sales (FMCG/Consumer Care Industry)