Area Sales Manager

Planning:

• Establish sales objectives by forecasting and developing annual sales quotas for the Area; projecting expected sales volume and profit for existing and new products.
• Meeting volume and value objectives of the assigned Area within budget, time and policy parameters through efficient control of the distributor network and staff.
• Planning, implementing and monitoring all traditional sales activities within the assigned Area, driving sales initiatives and achieve desired targets with overall responsibility of Growth.

Business Development:

• Assist in delivering the overall Area sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to increase the sales in accordance with the company policies and strategies.
• Discuss and set clear targets for his team members in alignment with the company sales plan and to track the fulfillment.
• Responsible for primary and secondary sales.
• Focus on width and depth of distribution.

Market Research & Availability:

• Plan and supervise business promotional activities like customer education programs, involving door-to-door campaigns, and below-the-line strategies so as to create brand awareness.
• Support the Regional Sales manager in Sales Forecasting for his/her territory based on sound analysis and support the production team for correct production planning.
• Guiding the salesman to appoint and sustain profitable distributor partners.
• Regular contacts and visits to COMPANY distribution centers.
• Responsible for executing visibility norms across the Area as per COMPANY standards. Is also accountable for tracking and maintaining all company merchandising elements in his/her Area.

Distributor Management:

• Coordination with distributors, for resolving grievances.

• Pro-active daily contact to the local distribution partner(s) to support their business, and to gradually build on infrastructure parameters for continuous business growth.

• Maintaining close rapport with the distributors.

Team Handling:

• Able to train and lead a dedicated sales team of 3 4 nos.

• To lead and motivate the team for distribution network.

• Efficient in managing a team of Sales Trainees, Sales Executives, and distributors.

• Regular coordination with operations, service, logistics and accounts department to ensure smooth business process at different levels.

• Working under pressure and achieving the sales target.