Area Sales Executive

Role Summary

We are hiring a Sales Executive to grow business in General Trade (C/D/E-category outlets) including kirana stores, theke/beer shops, chakna counters, and other small retailers. The role focuses on onboarding new outlets, driving repeat orders from existing outlets, resolving store-level issues through the distributor, ensuring timely deliveries, and consistently achieving monthly sales targets.

Key Responsibilities:

1) New Outlet Onboarding & Market Expansion

• Identify and onboard new GT outlets in assigned beats/territory.
• Pitch products, schemes, and ensure first order placement.
• Build visibility and availability in newly converted outlets as per company guidelines.

2) Manage Existing Outlets & Drive Repeat Orders

• Regularly visit existing outlets as per route plan/beat schedule.
• Take orders, track off-take, and improve product movement at store level.
• Increase SKU penetration and ensure focus SKUs are consistently stocked.

3) Retailer Issue Resolution (via Distributor)

• Handle retailer escalations including inventory exchange/return, damaged stock, short supply, wrong dispatch, and urgent replenishment.
• Coordinate with distributor to close issues within defined timelines.
• Confirm resolution with the retailer and reduce repeat complaints.

4) Distributor Coordination & Delivery Execution

• Coordinate with distributor team to ensure timely and complete deliveries.
• Track order-to-delivery status and follow up on pending deliveries/shortages.
• Provide demand signals to distributor to maintain stock availability of key SKUs.

5) Target Achievement & Reporting Discipline

• Own monthly targets (value/volume/outlet coverage) for assigned territory.
• Maintain daily reporting of visits, orders, closures, and pending issues (CRM/app/WhatsApp format as defined).

KRAs / KPIs

• New outlet additions per month
• Productive outlet coverage (billed outlets/day, billed outlets/month)
• Sales target achievement (monthly)
• Order frequency and repeat orders from existing outlets
• SKU depth / focus SKU availability at outlet level
• Issue resolution TAT and reduction in repeat escalations
• Order-to-delivery cycle time, shortage rate, and delivery adherence (via distributor)
• Beat plan adherence and reporting consistency

Candidate RequirementsExperience & Education

• 2–5 years of field sales experience in GT (FMCG/Beverages/Snacks/Tobacco/Staples or similar) preferred.
• Freshers can be considered if field-ready and target-driven.
• Minimum qualification: 12th pass; Graduate preferred.

Skills

• Strong communication and negotiation with small retailers.
• Comfortable with field work, target pressure, and high-frequency follow-ups.
• Strong coordination skills for distributor-led supply and issue resolution.
• Basic smartphone proficiency for reporting.

Other Requirements

• Two-wheeler required; valid driving license required.
• Local market familiarity is a plus.

Compensation & Benefits

• Fixed salary: ₹20,000 – ₹35,000 per month (based on experience)
• Incentives: Performance-linked incentives for achieving/exceeding targets
• Benefits: HRA, Travel Allowance, Health Insurance, PF, Gratuity, and other applicable benefits

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• Do you have experience of sales in FMCG?
• Are you open to a field job?
• Are you willing to attend in-person interview?

Work Location: In person