Area Sales Executive - B2C with a Leading FMCG

2 - 7 years

5 - 10 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

PRINCIPAL ACCOUNTABILITIES:

Sales Focus

• Achievement of agreed sales expectations.

• Monitor Actual Sales against expectations.

Implementation of TM&D plans

• Implementation of market and outlet coverage plans

• Adherence to fixed call frequency for self and customer groups

• Infrastructure as per plan

• Visible availability

• Ensure freshness as per norms

• Cost effective order capture and efficient delivery systems

Implementation of category / brand input plans

• Implementation of trade and consumer schemes.

• Quality execution of merchandising activity.

Role Profile Area Executive

Stock control

Accurate Forecasting

Ensure adequate and timely remittances

Timely mid course corrections.

Recommend appropriate MBR’s in SAP.

Ensure pipeline reconciliation.

Competitive Feedback

Provide timely feedback on competitive activities

Provide constructive recommendations for countering comp activities.

Market Knowledge

To posses a complete territorial knowledge.

Knowledge of Competition brands, prices, margins and activities.

To develop superior trade relations with key trade members.

WD operations

Educate and train customer groups.

Assist in the effective functioning of WD operations including Order Capture &

Delivery systems

Assist in the effective functioning of WD operations including WDIS and record

maintenance.

Demonstrate selling techniques to Customer through live examples conducted by self.

Code of Conduct & compliance of all statutory / regulatory norms

Adherence to the code of conduct

Conformation to all financial and administrative systems

Compliance with all statutory and regulatory norms

KEY SUCCESS FACTORS:

Achievement of TM&D objectives and sales expectations

Superior category and market knowledge.

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