Area Manager - XMart

Position Purpose:

He will work closely with the M&M Xmart team to understand dealer issues and continuously report them to managers.

Manage Business Operations in the designated territory

• Keep track of dealer and sales operations.
• Coordinate with cross functional teams to service dealer channel
• Maintain reports related to dealer stocks, on store activities, front line sales executives.
• Assist dealer to service and customer and provide genuine information.
• Provide business updates activities to dealers regularly via written communication as well as face to face meetings.
• Keep track of channel hygiene factors.
• Manage channel marketing activities and local branding campaigns.
• Training for on-store and service personnel.
• Look at dealer engagement activities and prepare a budget/calendar for the same.

Manage business Volume and Revenue:

• Effectively handle sales, both primary and secondary.
• Franchisee expansion: achieve monthly / quarterly new franchisee additions

Manage and report monthly dealer wise sales figures

• Create new leads and work on leads provided by dealer network
• Review and plan monthly stock offload
• Share QOQ and YOY sales figures with management and deliver on growth as agreed upon
• Improve conversion of leads
• Ensure timely collection of dealership loyalty fees
• Ensure dealer profitability and make him accountable to his targets

Customer Satisfaction and Service Quality:

• Relationship management with M&M, Dealers, NCDs, DSAs, procurement channels to support dealer procurement.
• Daily monitoring of customer complaints & support the closure (between dealer & HO)
• Reduce the TAT of customer complaints
• Actively engage with customers (potential and past) to increase CAPs
• Provide after sale services and other schemes to enhance brand experience

Network Expansion:

• Meet prospect to pitch as per laid down calendar to increase footprints ( Network Growth)
• Work with existing network for YOY growth (Same Store Growth )

Quality Process Improvement:

• Encourage Dealers to certify cars (certification penetration)
• Brand identity adherence as per CI guidelines
• Identify deficiencies in procurement and sales processes- plan counter measures
• Prepare buying and selling index: Local & IBB Price Grid enabler.
• Ensure that all cars are certified online.

People Development:

• Relationship management with M&M X-mart team, Dealers, NCDs, DSAs, procurement channels
• Assess performance of the Dealers monthly
• Self-development and learning from other team members
• Identifying the training needs both self and dealership
• Periodic audit of the training given
• Identifying high performer at Dealerships
• Arrange for external and internal training to Dealers and his staff