Area Manager /Senior Area Manager

Bajaj Finance Ltd.

Employment Type: Full-Time, Permanent
Department: BFSI, Investments & TradingIndustry: Banking & Financial ServicesRole Category: Banking Operations

Job Objective

This role is responsible for overseeing and driving the performance of a geographically distributed sales team. The primary goal is to identify business opportunities, manage and support sales operations, and ensure profitability through strategic execution and resource management.

Key Responsibilities

• Lead and support the deployment of sales personnel across multiple locations, focusing on identifying high-potential markets and ensuring optimal resource allocation.
• Establish and manage strong relationships with channel partners to expand market reach and drive business growth.
• Define clear productivity benchmarks for Area Sales Managers (ASMs) and Sales Managers (SMs), monitor outcomes, and conduct regular performance reviews.
• Consistently achieve or surpass business targets by implementing data-driven sales strategies.
• Foster a culture of compliance and integrity within the sales organization to ensure sustainable growth and talent development.
• Provide strategic insights to senior leadership by analyzing market dynamics, sales trends, and training requirements.
• Design and execute regional promotional campaigns and incentive contests; recommend innovative marketing approaches to enhance sales effectiveness.
• Retain top talent through active engagement while managing underperformance with structured improvement plans or replacements.
• Cultivate a positive work environment through effective employee engagement, coaching, development planning, and timely feedback.
• Collaborate with Operations and Risk Management teams to streamline processes, reduce inefficiencies, and improve location-wise profitability.

Desired Profile

• Proven experience in leading large-scale sales operations across diverse geographic regions.
• Prior exposure to the financial services sector is highly desirable.
• Track record of consistently meeting or exceeding business goals.
• Excellent interpersonal and communication abilities.
• Strong leadership presence with the ability to inspire and drive teams.
• Proficiency in building and maintaining relationships with key stakeholders.
• Analytical mindset with the ability to interpret sales metrics and optimize performance.
• Self-motivated with high energy levels and a proactive approach to challenges.
• Comfortable using digital tools and proficient with standard office software.

Educational Qualifications

• Undergraduate: Any Graduate
• Postgraduate: Any Postgraduate (Preferred)

Key Skills

• Channel Management
• Sales Leadership
• Financial Services
• Team Development
• Market Strategy
• Employee Engagement
• Risk & Operations Coordination
• Performance Monitoring
• Promotions & Campaigns
• Compliance & Governance