Area Manager

Job Purpose:

The Area Manager Franchise Operations is responsible for managing and expanding franchise partners in the assigned territory to ensure seamless last-mile delivery operations. This role ensures New franchise on boarding , operational excellence, and customer satisfaction through effective coordination, performance tracking, and business development.

Should have prior experience network expansion and last mile franchise on-boarding

Key Responsibilities:

1. Franchise Management

• Oversee daily operations of franchise delivery partners in the assigned area.
  
• Ensure adherence to company operational standards, compliance, and SLAs.
  
• Conduct regular reviews with franchise owners to track performance, challenges, and KPIs.
  
• Facilitate smooth on-boarding and training of new franchise partners.
  

2. Operational Performance

• Monitor delivery success rates, turnaround time, and service quality.
  
• Ensure optimal utilisation of delivery personnel and resources.
  
• Coordinate with central operations, logistics, and technology teams to resolve issues.
  
• Implement performance improvement plans for under performing franchises.
  

3. Business Expansion

• Identify and onboard new franchise partners in potential markets.
  
• Evaluate the capacity and capability of existing partners for business growth.
  
• Support in territory mapping, allocation, and load balancing.
  

4. People & Process Management

• Supervise field executives, bikers, and ground staff through franchise partners.
  
• Ensure periodic audits for rider behaviour, safety, and compliance.
  
• Drive continuous improvement initiatives for cost optimisation and efficiency.
  

5. Reporting & Analysis

• Prepare and maintain reports on operational metrics, partner performance, and service quality.
  
• Analyse trends to identify risks and opportunities in delivery operations.
  
• Report to regional management with actionable insights and recommendations.
  

Key Performance Indicators (KPIs):

• On-time delivery performance
  
• Delivery success rate (%)
  
• Franchise partner retention and satisfaction
  
• Cost per delivery / productivity metrics
  
• Compliance and audit score
  

Qualifications & Experience:

• Graduate / Postgraduate in Logistics, Business Administration, or related field.
  
• 47 years of experience in last-mile delivery, logistics, or franchise management.
  
• Experience managing multiple locations or partners is preferred.
  
• Strong understanding of delivery operations, manpower planning, and performance monitoring.
  

Skills & Competencies:

• Excellent communication and negotiation skills
  
• Data-driven decision-making and problem-solving ability
  
• Leadership and team management skills
  
• Proficiency in MS Excel, MIS, and delivery management systems
  
• Customer-centric mindset with operational discipline