Area Franchise Manager Nanded

Key Result Areas & Detailed Actions

Conversion to Franchisee Stores jointly with Sales team

• Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners
• Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier

Evaluating Retail Excellence Score (RES) and working on driving the same

• Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc.
• Audit of Franchise retail excellence score on quarterly basis
• Creating awareness and importance of RES among franchise

Support Delivery of All Marketing, VM Campaigns and focused product sales

• Support sales of Focussed products via placement, display and promotion through colour consulting and painting services
• Monitor effectiveness of VM arrangement at stores and recommend changes
• Execute Marketing/promotional campaigns for the Franchise Partner

Plan Franchise Launch & coordinate Upgrade

• Coordinate the store launch plan and monitor the launch/opening process for smooth operations

Monitor Business Performance of Franchise Stores

• Monitor new store performance with required handholding for first 6 months
• Drive various measures/plans to improve the underperforming stores
• Drive sales of Focused Value-added Products/Services through Franchise Stores
• Track ROI of Franchise Stores through close watch on sales and cost implications

Relationship Management and Conflict Management with Franchise Partners

• Build relationship with Top Franchise Partners in the territory
• Manage conflicts within Franchise and non-Franchise stores
• Coordinate with sales team for quick resolution of conflict and escalated issues

Training

• Train Franchise Dealer staff on Company systems and processes
• Train staff on increasing conversions, upselling, cross selling and improving customer handling

Tally & EDC Installation & Adoption

• Ensure all stores get Tally installed after readiness and EDC machines also get installed
• Collect consent form for EDC from all finalized stores during agreement signing
• Drive integration & adoption for EDC & Tally across all stores

Paint Consultant

• Hiring of PCs in coordination with RD Zonal Associate hiring team
• Drive productivity for PCs across all the stores; ensure they are filing the required CRM data on time
• Manage performance of PCs through regular follow ups and reviews