Area Franchise Manager - Bangalore

Key Result Areas

Detailed Actions

Conversion to Franchisee Stores jointly with Sales team

• Shortlist top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners.
• Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier.

Evaluating Retail Excellence Score (RES) and working on driving the same

• Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, customer feedback capture, POS Billing adherence, etc.
• Audit Franchise retail excellence score on quarterly basis.
• Create awareness and importance of RES among franchise partners.

Support Delivery of All Marketing, VM Campaigns and focused product sales

• Support sales of focused products via placement, display, and promotion through colour consulting and painting services.
• Monitor effectiveness of VM arrangement at stores and recommend changes.
• Execute marketing and promotional campaigns for the Franchise Partner.

Plan Franchise Launch & coordinate Upgrade

• Coordinate the store launch plan and monitor the launch/opening process for smooth operations.

Monitor Business Performance of Franchise Stores

• Monitor new store performance with required handholding for first 6 months.
• Drive measures and plans to improve underperforming stores.
• Drive sales of focused value-added products and services through Franchise Stores.
• Track ROI of Franchise Stores by closely watching sales and cost implications.

Relationship Management and Conflict Management with Franchise Partners

• Build relationships with top Franchise Partners in the territory.
• Manage conflict within Franchise and non-Franchise stores.
• Coordinate with sales team for quick resolution of conflicts and escalated issues.

Training

• Train Franchise Dealer staff on company systems and processes.
• Train staff on increasing conversions, upselling, cross-selling, and improving customer handling.

Tally & EDC Installation & Adoption

• Ensure all stores get Tally installed after readiness and EDC machines installed.
• Collect consent forms for EDC from all finalized stores during agreement signing.
• Drive integration and adoption for EDC and Tally across all stores.

Paint Consultant

• Hire Paint Consultants in coordination with RD Zonal Associate hiring team.
• Drive productivity for Paint Consultants across all stores ensuring they file required CRM data on time.
• Manage performance of Paint Consultants through regular follow ups and reviews.