App Store Optimization (ASO) Specialist in Mumbai

Next Labs

0 years

0 Lacs

mumbai metropolitan region

Posted:1 week ago| Platform:

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Skills Required

optimization strategies communication research analysis design data management excel report metrics content ranking

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Develop and execute effective ASO strategies to improve app rankings and downloads.
Be responsible for client communication and handling up to 5 clients simultaneously.
Perform keyword research, trend analysis, and competitor benchmarking.
Optimize app titles, subtitles, descriptions, and metadata to increase visibility.
Collaborate with design and product teams for creative asset optimization (icons, screenshots, videos).
Data management over Excel sheets and Reports.
Track and report key metrics including impressions, installs, and conversion rates.
Conduct A/B tests on creative assets and metadata to boost conversion performance.
Stay updated with the latest ASO trends and algorithm changes on both app stores.

About Company: Next Labs is India's top app store optimization company. We are a team of marketers, growth hackers, content writers, and data nerds who believe in sustainable user acquisition through organic growth. Our mission is to increase app installs by ranking at the top for searches in Google Play and App Store. Next's data-driven approach has helped top apps like Dream11, CoinSwitch, MakeMyTrip, Nykaa & many more.

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