App Operations & User Engagement Specialist (Third Party Payroll )

MY OPPO App Operations & Engagement Specialist

Role & responsibilities

App Operations & Backend Management:

• Configure and manage all in-app content, campaigns, notifications, and user journeys using the backend CMS.
• Ensure flawless execution of app updates, feature launches, and bug fixes in coordination with product and technical teams.
• Monitor key app performance and operational metrics, proactively identifying and escalating issues.
• Manage end-to-end push communication by owning copywriting and having a strong design sense for push banners, while closely collaborating with internal team members and the design team to ensure quick and effective execution.

User Engagement & Community Interaction:

• Act as the vibrant voice of the app, engaging users through in-app channels, feedback forums, and social media platforms.
• Respond to user queries, feedback, and complaints with empathy, speed, and a problem-solving mindset.
• Develop and execute engagement initiatives (e.g., challenges, polls, contests) to boost daily activity and foster a loyal community.

User Insight Collection & Analysis:

• Proactively converse with users to uncover pain points, unmet needs, and improvement opportunities beyond surface-level feedback.
• Synthesize qualitative conversations and feedback into structured, actionable insights for the User Insights Manager and product teams.
• Support formal user research efforts, including survey design, interview coordination, and usability testing.

Collaboration & Reporting:

• Work closely with the China-based Insights Manager and local marketing/sales teams to align on priorities and share user perspectives.
• Prepare regular reports on user sentiment, engagement trends, and feedback analysis.
• Advocate for the user by proposing data-backed ideas for app features and experience enhancements.

Experience and Education

• Bachelors degree in Marketing, Business, Communications, IT, or a related field.
• 2-6years of hands-on experience in app operations, community management, digital marketing, or customer support.