Analytics Translator / Marketing Mix Modeling

No Relocation Assistance Offered

Job Number #164606 - Mumbai, Maharashtra, India

JOB PURPOSE:

Be a core member and chip in to building an outstanding Marketing Analytics practice and elevate the impact of Analytics on APAC business.

The Marketing analytics Manager must focus on development of the analytics framework, delivery of marketing analytics programs and drive implementation of insights along the entire chain of the Marketing/IBE process.

This role must bring to life analytics along the IBE measurement process, work with the IBE team as key partners and deliver insights to make our IBE investments work more impact fully for the business. Key objective of the role is to translate analytics for business value creation.

CORE RESPONSIBILITIES:

• Partner commercial teams to translate Marketing analytic solution to actionable insights
• Drive cross market findings from on going MMM program and deliver META insights
• Work with data engineers and Data science team to support standardization and streamlining of operations in marketing analytics programs like MMM
• Integrate MMM and Performance marketing analytics to create comprehensive view on business impact
• Drive setting up of analytics framework beyond MMM programs and help IBE team drive Media tactics better - Integration with content and digital optimisation metrics
• Build findings with Digital partners and drive implications for Colpal - analytics partnership with Facebook, Google, Tik Tok, etc.
• Stay on top of new trends and platform development e.g. Attention Analytics
• Build Test and learn analytics, work with Digital teams on A/B testing approaches
• Create and translate analytic frameworks for new areas - Ecomm, CRM
• Build a practice of Media simulations in APAC and test and learn hypothesis
• Drive building of reporting dashboard for marketing analytics as required

KEY INTERNAL AND EXTERNAL CUSTOMERS

• IBE, Digital, Brand teams
• Global Analytics team, GIT
• 3rd party agencies - Analytics, Digital, Media

EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED

• 7 years+ of relevant Analytics and Insights experience
• Extensive experience in translating MMMs, media effectiveness measurement programs into actionable insights
• Experience in Digital media analytics with exposure to media effectiveness measurement
• Experience in advertising/ content measurement an added benefit
• Must have strong background in analytics/Insights / Media/ Digital agencies or in inhouse analytics translator role
• Experience in bridging, translating commercial needs into an analytical solution, brief/support data science team in creating the right solution
• Strong analytical, analysis skills working with both structured and unstructured datasets
• Experience in setting up Marketing analytics dashboard an added advantage.
• FMCG experience and Asia Pacific experience an added benefit

WHAT YOU CAN EXPECT AT COLGATE-PALMOLIVE:

• Be part of a world world-class multinational organization living in a culture of growth and innovation
• Work with colleagues across Asia Pacific and partner with teams across the region and globally
• Learn how a large business operates and grow in your overall knowledge and competence
• You will be exposed to findings on a global scale that will challenge and stretch your strategic and analytical capabilities
• Work with phenomenal colleagues. As people at Colgate will tell you it s the people that make the difference
• Have an opportunity to build your professional career in a global MNC

#LI-Hybrid