Analysts - Digital Media

As an Analyst in the Digital Media Department at Vibrant, your primary role is to support the SEM, SEO, Media Services, and Paid Social teams by providing campaign analytics that lead to further insights and optimization. You will work closely with a multifaceted digital analytics team and collaborate with other media and marketing teams within the company. Key Responsibilities: - Monitor, analyze, and report app and web analytics for the media team. - Provide data management, budgeting, bidding, pattern/trend exploration and explanation, ad copy/creative testing and analysis, landing page analysis, and forecasting. - Use coding to develop analytical models in Python or SQL. - Manage the daily core insights of digital marketing programs to guide optimization efforts. - Represent and report information using visualization software such as Tableau or PowerBI to convey insights effectively. - Customize optimization models on a business-by-business basis in support of Digital Media Head and Managers. - Engage with marketing teams to understand goals and adapt program execution accordingly. Qualifications: - Experience in analyzing, reporting, and forecasting using app analytics tools like Firebase, Apps Flyers, or Branch tools is essential. - Some experience with SQL, data visualization (Tableau, PowerBI, DataStudio), and Python, R, or high-level scripting language is preferred. - Familiarity with at least one digital marketing channel (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is ideal. - Proficient in the core MS Office suite programs and an intermediate to advanced user of Excel, including the ability to use formulas, functions, and pivot tables. - Effective communication skills, both verbal and written, with the ability to explain complex concepts clearly. - Strong problem-solving abilities and high attention to detail. - Bachelor's or advanced degree in Statistics or a related field. In this role, you will collaborate with key individuals and teams within the organization, requiring strong communication and teamwork skills to ensure successful outcomes.,