Analyst Paid Media

Company Description

Puretech Digital, a Mumbai-based award-winning independent digital marketing agency, is one of India's most experienced agencies with a team of over 250 experts. The agency offers comprehensive digital marketing services, specializing in Organic Growth Marketing, Performance Marketing, Marketing Automation, Content Marketing, Creative Solutions, Influencer Marketing, and Data Analytics. Their portfolio includes successful campaigns for prestigious clients like HDFC Bank, Bank of Baroda, Victoria’s Secret India, TCS, and HT Media. Recognized for their work with numerous awards, Puretech Digital also prides itself on a strong workplace culture, having earned the title of Great Place to Work twice in a row.

Role Description

This is a full-time on-site role for an Analyst Paid Media located in Kolkata. The Analyst Paid Media will be responsible for planning, executing, and optimizing paid media campaigns across various platforms. Day-to-day tasks include keyword research, ad copy creation, performance analysis, budget management, and reporting. The role will require collaborating with internal teams to align with business goals and ensure the successful delivery of campaigns.

Qualifications

• Experience in planning and executing paid media campaigns
• Proficiency in keyword research and ad copy creation
• Analytical skills to track and analyze campaign performance
• Budget management and reporting skills
• Strong communication and collaboration skills
• Ability to work independently and meet deadlines
• Experience with tools and platforms such as Google Ads, Facebook Ads, and analytics software
• Bachelor's degree in Marketing, Business, or a related field