Analyst - Business Analytics

NOVARTIS

2 - 4 years

13 - 15 Lacs

hyderabad

Posted:-1 days ago| Platform:

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Skills Required

python digital analytics adobe analytics data manipulation bi presentation skills power bi business analysis business analytics dashboards sql marketing r data integration tools google analytics data visualization communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Conduct in-depth analysis of digital data to uncover key insights, trends, and opportunities across various digital channels, including websites, mobile apps, and social media platforms.

Collaborate with cross-functional teams to define digital performance metrics, KPIs, and success criteria, and ensure proper tracking and data collection.
Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to measure, track, and report on digital performance metrics and identify areas for improvement.
Develop and maintain dashboards and reports that provide actionable insights and visualizations to stakeholders.
Conduct competitive analysis and benchmarking to identify best practices and emerging trends in digital marketing.
Collaborate with data scientists and digital specialists to implement data-driven marketing strategies and optimize digital touchpoints.
Stay up to date with industry trends, digital analytics methodologies, and emerging technologies to drive innovation and enhance our digital capabilities.
Assist in the development and maintenance of digital analytics frameworks, processes, and tools to ensure data accuracy, automation, and scalability.

Qualifications

Bachelors degree in computer science, Marketing, Statistics, or a related field. Masters degree is a plus.
2-4 years of experience in digital analytics or a relevant analytical role.
Strong knowledge of digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and familiarity with digital marketing concepts.
Proficiency in using SQL, Python, or R for data manipulation and analysis. Experience with data visualization tools (e.g., Power BI) is a plus.
Strong analytical mindset with the ability to translate data into actionable insights and recommendations.
Excellent communication and presentation skills, with the ability to effectively communicate complex concepts to non-technical stakeholders.
Strong attention to detail and ability to prioritize tasks, manage multiple projects, and meet deadlines.
Experience in the pharmaceutical or healthcare industry is a plus.
Fluency in English is required; additional language skills are a plus.If this Digital Analyst position at Novartis aligns with your skills and interests, we encourage you to apply and be part of our digital

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