Alliance & Partnership Manager

Alliance & Partnership Manager Business Development (BDM)

Position Overview

Alliance & Partnership Manager – BDM (with P&L ownership)

high-ownership, cross-functional role

Key Responsibilities

Strategic Alliances & Business Development

• Identify, negotiate, and onboard new strategic partnerships across retail chains, D2C brands, logistics, and fintech.
• Develop institutional and B2B alliances to accelerate Bhaiyaa’s footprint in Tier 2/3 cities and underserved markets.
• Manage end-to-end partner lifecycle—from lead generation and evaluation to contract closure and relationship growth.

Channel & Franchise Growth

• Expand Bhaiyaa’s

  partner and franchise network

  , ensuring strong market coverage, local activation, and performance.
• Work with internal retail and onboarding teams to operationalize franchise rollouts and monitor compliance.

P&L Management & Revenue Growth

• Own

  revenue and profitability metrics

  for the partnerships vertical.
• Track sales targets, partner performance, contribution margins, and ROI across alliance streams.
• Create and drive monetization models with partners (subscription, commission, co-branded initiatives, etc.)

Retail Ecosystem Enablement

• Collaborate with marketing and product teams to design programs that support partner-led promotions and user acquisition.
• Enable digital adoption among small retailers through workshops, onboarding drives, and incentive campaigns.

Relationship Management & Reporting

• Serve as the key point of contact for strategic partners; manage joint business plans and performance reviews.
• Present business updates, dashboards, and pipeline reports to leadership on a regular basis.

Performance KPIs

• Partner acquisition & activation numbers (retail, franchise, institutional)
• Revenue growth from partnerships (monthly & quarterly)
• Contribution margin and ROI for key partner accounts
• Partner satisfaction, retention, and expansion metrics
• Geographic penetration and network scale
• Operational performance: onboarding timelines, compliance rates

Required Skills & Qualifications

• Bachelor’s/Master’s degree in Business, Strategy, or related field
• 5–7 years in business development, partnerships, or alliances (preferably in e-commerce, retail-tech, or fintech)
• Proven track record in building large-scale channel/retail/franchise networks
• Strong negotiation, stakeholder management, and presentation skills
• Understanding of P&L, unit economics, and revenue models
• Comfortable working in a fast-paced, target-driven, and cross-functional environment
• Exposure to MSME, D2C, or ONDC ecosystems is a strong plus