AGM - Digital Marketing

Key Roles and Responsibilities:

Strategic Focus

• Develop Maestro online marketing strategy
• Own the online demand generation performance - including visitors, lead conversion and win conversions for the sales solutions business unit. Optimizing the overall experience to maximize results.
• Establish as expert and digital marketing thought leader focused on utilizing a portfolio of online marketing tactics such as SEM, SEO, Display Ads, Retargeting, Content Marketing, and others to maximize performance.

Operational Focus

• Contribute as a main sales channel of the company
• Coordinate with Sales Development on defining the best leads and ensuring proper follow-up.
• Ongoing optimization of performance all web pages & forms through ongoing testing.
• Constant evaluation of new opportunities to generate traffic to our online properties, and maximize conversion rates on those properties.
• Create and optimize successful campaigns based on data analysis, best practices and understanding of prospect and customer feedback.
• Accurate and efficient reporting on results to management team and to support performance optimization tactics
• Ensure desired volume through Online Sales
• Establish, exercise & monitor any business risks arising in the channel.
• Contribute of Online Sales in Value (Rs. Cr) and Volume achievement (Units) as per target month on month.
• Ideate, plan, implement the digital strategy for various brands in Maestro
• Bring the first mover advantage to drive the brand across innovative platforms.
• Enhance the user experience on the web with the help of interactivity and user-centric engagement Inform Engage -Interact.
• Perform website analysis including keyword research and mapping, copy, link structure, site architecture and page elements
• Work with web development, as needed, to prioritize new projects to extend the online marketing infrastructure.
• Stay abreast of changes in the online marketing and optimization environment to best serve the objectives of the organization and adjust business plans accordingly

People Focus

• Recruit, develop and retain staff, partnering with Human Resources.
• Responsible for managing his/her team by enforcing HR policies and procedures
• Supervise and manage the performance of the team, ensure annual appraisals and informal performance reviews
• Coach, mentor, motivate and supervise project team members / contractors and for successful project delivery
• Identify training needs for the team
• Responsible to counsel and retain the top/ critical talent and keep the attrition rate low

Perks & Benefits:-

Best in the industry

Contact Details:-

Email Id - hr@maestrorealtek.com

Contact Number - 7391050215