Adwords Specialist

As an Adwords Specialist at our company, your role will involve planning, implementing, and executing SEO strategies to maintain a strong online presence. Your primary responsibilities will include: - Developing new and innovative SEM strategies for the organization. - Planning and executing digital marketing campaigns on various platforms like Google, Yahoo, Bing, etc. - Managing paid search marketing campaigns and other paid advertising initiatives. - Ensuring the organization's goals and objectives are met. - Analyzing data and insights to enhance ROI. - Conducting detailed keyword research and identifying customer trends. - Monitoring clicks, redirects, and bounce rates. - Generating heatmaps to analyze consumer behavior on the website. - Suggesting improvements in marketing campaigns and implementing necessary changes. - Collaborating with the Web Development Team to optimize landing pages. - Compiling SEM reports monthly and presenting them. - Keeping abreast of new advertising trends and PPC strategies. Qualifications required for this role include: - Bachelor's degree in Marketing or a related field. - Proficiency in A/B testing methodologies. - Thorough understanding of analytical tools like Google Analytics, Web Trends, etc. - Ability to work efficiently under pressure and prioritize tasks effectively. - Strong analytical, interpersonal, and organizational skills. - Excellent problem-solving and networking abilities. - Dedication to maintaining strong work ethics.,