Adwords Specialist

We are seeking an experienced Google AdWords Specialist to lead and optimize our paid digital marketing campaigns. The ideal candidate will be a strategic thinker with deep expertise in Google Ads ecosystem and a proven track record of driving measurable results through data-driven campaigns. Proficiency in utilizing AI tools for marketing process automation is required.

Role & responsibilities

• Plan, execute, and optimize Google AdWords campaigns across Search, Display, Shopping, Video, and Performance Max
• Set up, manage, and scale Google Local Service Ads to drive qualified local leads
• Develop comprehensive paid digital marketing strategies aligned with business objectives
• Conduct thorough keyword research, competitor analysis, and audience segmentation
• Create compelling ad copy, extensions, and landing page recommendations to maximize conversion rates
• Manage campaign budgets effectively to achieve optimal ROI and CPL/CPA targets
• Implement conversion tracking, Google Analytics integration, and tag management
• Perform A/B testing on ad creatives, landing pages, and bidding strategies
• Monitor campaign performance metrics and generate detailed analytical reports
• Stay updated with Google Ads platform changes, new features, and industry best practices
• Collaborate with content, design, and development teams to ensure campaign alignment
• Manage other paid marketing channels including Facebook Ads, LinkedIn Ads, and programmatic advertising

Preferred candidate profile

Experience

• Minimum 8+ years of hands-on experience in Google AdWords/Google Ads management
• Proven expertise in Google Local Service Ads setup and optimization
• Demonstrated experience managing substantial monthly ad budgets (please specify amount in application)
• Strong portfolio showcasing successful campaign outcomes and performance improvements

Technical Skills

• Expert-level proficiency in Google Ads Editor, Google Analytics 4, and Google Tag Manager
• Experience with bid management tools and automation platforms
• Strong understanding of conversion tracking, remarketing, and audience targeting
• Knowledge of SEO principles and how they complement paid search strategies
• Proficiency in Excel/Google Sheets for data analysis and reporting
• Experience with CRM and AI tools for marketing automation