Advisor, Marketing

Epsilon Data Management

10 - 15 years

7 - 11 Lacs

bengaluru

Posted:1 hour ago| Platform:

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Skills Required

relationship management digital media marketing programs data research time management marketing campaigns accounts executive content marketing marketing communication sales account

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities Apply an experimental approach to 1:1 campaigns to develop innovative strategies, planning and execution across key accounts in partnership with sales
Oversee and track execution of growth and 1:1 account programs, including measurement and reporting performance against KPIs and goals
Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, to build strong alignment and trusted relationships with marketing and sales leadership
Closely collaborate with cross-functional teams to develop content, and creative, to integrated campaigns across paid and owned channels
Advise in the selection and implementation of tools, integrations, vendors, and resources needed to drive engagement and pipeline from target accounts
Be account-obsessed, understanding as much as you can about each key account, the buyer personas, as well as core challenges, to execute hyper-personalization and effective marketing activity that meet specific goals
Inform sales owners and adapt account experiences based on your ongoing data research and insights on strategic accounts and contacts within these accounts
Implement marketing programs on behalf of sales and demonstrate to reps how they can execute program elements on their own
Understand which internal organizational marketing campaigns and assets to leverage for strategic account engagement planning and where custom content is necessary
Orchestrate and lead ongoing account check-ins with sales account executives to ensure account goals, key contacts, and account plans remain on track, and discuss upcoming account requirements and modifications
Internally promote account-specific engagement marketing plans, updating these plans based on account executive collaboration (and sometimes securing additional budget from sales to implement)

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