Advisor, Content Marketing

Epsilon Data Management

9 - 14 years

7 - 11 Lacs

bengaluru

Posted:6 hours ago| Platform:

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Skills Required

digital media content strategy content analysis project management relationship building inbound marketing technology solutions content marketing seo digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

This is an outstanding opportunity to craft our content strategy, ensure flawless execution of campaigns, and elevate our brand presence
You will identify content opportunities rooted in key product messages, SEO & AIO strategy, and historical and external content analysis , pitch confidently, and maintain the highest editorial standards
You will successfully navigate complex advertising and marketing technology topics, turning them into digestible, educational content for the average marketer, all while coordinating projects the adtech/martech landscape, coordinating content projects from concept to completion
Join our ambitious content marketing team to engage brand marketers with as they re searching for world-class marketing and advertising technology solutions
Responsibilities Develop and implement comprehensive content marketing strategies for various product campaigns, including blog posts, webinars, whitepapers, research reports, infographics, and videos
Lead content creation efforts for product teams by developing yearly content plans that highlight key messages and align with overall marketing objectives
Manage our SEO strategy in conjunction with our website team and collaborate with our SEO team and external agencies to manage and implement a robust SEO strategy plan that supports our inbound marketing efforts
Build and manage website copy for specific product areas and broader topics, ensuring consistency and alignment with brand voice
Partner with the design team to produce innovative, market-leading content assets
Support central content marketing initiatives such as Publicis Epsilon Pulse and PR opportunities, tailored to product and vertical ownership areas or vertical needs
Develop, build, and implement engaging case studies in partnership with the wider content marketing team

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