Advertising Specialist PPC

Role Overview: Nextus Global Services is seeking a highly skilled and creative PPC Specialist to join their performance marketing team. The position involves building, managing, and scaling paid advertising campaigns across various platforms like Google, Meta, and Native Ads. The role also includes handling creative production and automation workflows using CRMs. Key Responsibilities: - Create, launch, and optimize paid ad campaigns across Google, Meta, Native Ads - Design high-converting ad creatives using Canva - Build and manage drip campaigns using marketing CRMs (e.g., GoHighLevel, Saabu, etc.) - Execute retargeting campaigns and lookalike audience strategies - Monitor, analyze, and report campaign performance using tracking tools (Google Analytics, Meta Pixel, UTM parameters, etc.) - Maintain daily budgets, KPIs, and A/B testing plans - Troubleshoot and adjust campaigns in real time to maintain ROAS - Coordinate with internal teams for funnel building, offers, and content strategy Qualifications Required: - Proven experience in PPC (3+ years preferred) - Strong Canva skills for quick and quality creative output - Solid understanding of CPC, CTR, CPM, ROAS, CPL metrics - Experience in running US based campaigns - Strong communication and campaign reporting skills Company Description: Nextus Global Services is a distinguished BPO provider specializing in both B2B and B2C solutions. Their focus on operational efficiency includes services such as data management and customer support. For consumer businesses, they prioritize creating exceptional multichannel experiences to enhance customer loyalty. By blending advanced technology with a customer-centric approach, the company is dedicated to delivering top-notch services and valuable business insights.,