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Ads Operations Lead (Mobile Ads Network Required)

3 - 7 years

0 - 1 Lacs

Posted:18 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview We are seeking a highly analytical and detail-oriented Ads Operations Lead/Specialist who has hands-on experience in managing mobile ad campaigns, optimizing monetization through ad networks, and collaborating across product, sales, and analytics teams. This role is ideal for someone who understands the technical and strategic nuances of mobile ad networks, mediation layers, and programmatic ad delivery. Key Responsibilities Operate and optimize ad campaigns across mobile ad networks (AdMob, ironSource, Unity Ads, Applovin, etc.) Manage mediation platforms and header bidding setups to maximize revenue Monitor campaign performance and troubleshoot delivery, fill rate, CPM, and latency issues Liaise with DSPs, SSPs, and internal teams for inventory setup, tag implementation, and compliance Provide regular insights through dashboards, reports, and A/B testing analysis Onboard new ad partners and manage day-to-day partner communication Work with product & engineering to improve ad stack performance and user experience Requirements 3 years of experience in mobile advertising operations (preferably with a mobile ads network or mediation platform) Strong understanding of RTB, eCPM, fill rate, floor pricing, waterfall setup, in-app bidding Experience with platforms such as MoPub, MAX (AppLovin), AdMob, ironSource, Vungle, Chartboost , etc. Analytical mindset with proficiency in Excel, Google Analytics, Firebase, and/or SQL Familiarity with MMPs (AppsFlyer, Adjust) and attribution concepts Excellent communication and stakeholder management skills Ability to thrive in a fast-paced, data-driven environment

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