Ads Manager

As a Digital Marketing Specialist at our company, you will play a crucial role in planning, managing, and optimizing paid digital campaigns across various Google Ads platforms to ensure high performance and meet KPIs. Your responsibilities will include: - Conducting thorough keyword research, audience targeting, and bid management to achieve high ROI. - Developing and implementing A/B testing strategies to optimize ad creatives, landing pages, and conversion rates. - Monitoring, analyzing, and reporting on key performance metrics using tools like Google Analytics, and making necessary campaign adjustments. - Generating detailed performance reports and providing actionable insights to clients, along with recommendations for campaign improvements. - Collaborating with the creative team to create engaging and optimized ad copy and visuals. - Keeping abreast of industry trends and Google Ads best practices, and implementing new strategies to outperform competitors. - Effectively managing campaign budgets to maximize results. - Conducting competitor analysis and identifying growth opportunities in clients" markets. Qualifications required for this role: - Minimum of 3+ years of experience in managing Google Ads/PPC campaigns, preferably in a digital agency or digital marketing environment. - Strong knowledge of Meta ads and SEO. - Proficiency in Google Ads (Search, Display, Shopping, Video), Google Analytics, and related tools. - Demonstrated success in delivering high-budget Google Ads campaigns with measurable ROI. - Strong analytical skills to interpret campaign data and offer strategic recommendations. - Experience in keyword research, bid management, and performance optimization. - Familiarity with A/B testing, audience segmentation, and remarketing strategies. - Excellent communication skills and the ability to present complex data clearly to clients. - Experience in healthcare marketing is advantageous but not required. - Google Ads Certifications are preferred. If you wish to learn more about our company, please visit our website at [Company Website](https://www.luhaifdigitech.com/).,