Money Maximising Advisors Limited

Money Maximising Advisors is a fast-growing financial services firm dedicated to helping clients maximise their wealth and make smarter financial decisions. We are now seeking a highly skilled and motivated Digital Ads Manager to lead our paid media, SEO, and digital marketing efforts across multiple platforms. This role requires a strategic thinker with strong technical expertise who can manage campaigns end-to-end: from research, strategy, and execution to optimisation, reporting, and storytelling. Core Responsibilities: Advertising & Campaign Management Plan, launch, and optimise paid advertising campaigns across Google, Meta, TikTok, Reddit, LinkedIn, YouTube, and other relevant platforms. Manage the full campaign lifecycle, including research, targeting, creative development, bidding strategies, optimisation, and reporting. Build and optimise sales funnels for lead generation and customer acquisition. Implement advanced retargeting and remarketing strategies to maximise ROI. Monitor ad spend, performance KPIs, and budget allocation to ensure cost-efficiency. Website & SEO Manage and optimise the company website using WordPress, including plugin management, landing page creation, tracking integrations, and conversion rate optimisation. Develop and implement SEO strategies covering on-page, off-page, and technical SEO. Conduct keyword research, competitor analysis, and link-building initiatives to drive organic visibility. Analytics, Tracking & Reporting Implement tracking through Google Analytics 4, Tag Manager, and conversion APIs across all platforms. Build dashboards and reporting systems that clearly communicate campaign performance and ROI. Conduct A/B and multivariate testing to continuously improve campaign performance. Present storytelling-driven insights to senior management for data-informed decision-making. Market & Strategy Conduct ongoing market research, competitor benchmarking, and audience analysis to identify new opportunities. Develop tailored strategies for different financial products and client segments. Translate complex financial services into compelling and client-focused ad campaigns. Standardise and document marketing processes and campaign procedures. Collaboration & Communication Work closely with advisors, compliance, and sales teams to align campaigns with business goals. Communicate campaign performance and growth opportunities clearly to stakeholders. Support knowledge-sharing by providing guidance to colleagues or external partners when required. Qualifications & Skills 3–5+ years of proven experience in paid media, performance marketing, and SEO. Strong working knowledge of Google Ads, Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, Reddit Ads, Google Analytics 4, Google Tag Manager, SEO platforms (SEMrush, Ahrefs, Moz), and WordPress website management. Deep understanding of SEO, SEM, bidding strategies, retargeting, audience segmentation, and customer journey optimisation. Proficiency in campaign data analysis and dashboarding, with the ability to turn data into actionable insights. Strong creative skills with the ability to produce effective storytelling campaigns and persuasive ad copy. Excellent project management, communication, and presentation skills. Preferred / Nice to Have Experience in financial services, fintech, or other regulated industries. Familiarity with marketing automation and CRM platforms such as HubSpot, Mailchimp, ActiveCampaign, or Zapier. Basic design and content creation skills using Canva, Adobe Suite, or CapCut. Knowledge of conversion rate optimisation, marketing funnels, and growth hacking strategies. Familiarity with BI and reporting tools such as Power BI or Tableau. Soft Skills Strategic mindset with strong analytical and problem-solving abilities. Results-focused with attention to detail and process improvement. Creative and adaptable, with the ability to work independently in a remote setting. Confident communicator with strong presentation and storytelling skills. Key KPIs for Success Growth in qualified leads and client acquisition from digital campaigns. Improved ROI and reduced cost-per-acquisition across ad platforms. Increase in organic traffic, engagement, and conversion rates. Measurable improvements in SEO rankings and visibility. Delivery of clear, data-driven insights through professional dashboards and reports. Why Join Money Maximising Advisors? 100% remote role with flexibility to work from anywhere in Ireland. Take ownership of digital marketing strategy in a high-growth financial advisory firm. Lead cross-platform advertising with full creative and budget responsibility. Collaborate with a supportive team that values innovation and results. Competitive salary package. Professional growth and continuous learning opportunities.