Ads and Social Media Specialist

Job Summary

results-driven Ads & Social Media Expert

Key Responsibilities

Paid Advertising (Primary Focus)

• Plan, create, and manage

  Facebook, Instagram & Google Ads

  campaigns
• Optimize campaigns for

  CPL, CPA, ROAS, and conversions

• Create audience strategies (Custom, Lookalike, Retargeting)
• A/B test creatives, copies, landing pages, and funnels
• Track performance using

  Meta Ads Manager, Google Ads, GA4

• Manage monthly ad budgets and performance reports
• Coordinate with design & content teams for creatives

Social Media Marketing

• Develop monthly

  social media content & growth strategy

• Manage platforms:

  Instagram, Facebook, LinkedIn (optional: YouTube)

• Drive

  engagement, followers, and brand visibility

• Plan reels, carousels, posts, and story campaigns
• Analyze insights and improve reach & engagement
• Align organic content with paid campaigns

Analytics & Reporting

• Prepare

  weekly & monthly performance reports

• Monitor KPIs: CTR, CPC, CPL, ROAS, Engagement Rate
• Suggest improvements based on data insights
• Track leads through CRM or lead management tools

Required Skills & Qualifications

Must-Have Skills

• 3+ years experience in

  paid ads & social media marketing

• Strong expertise in

  Meta Ads & Google Ads

• Hands-on experience with

  lead generation campaigns

• Knowledge of

  GA4, Meta Pixel, Conversion API

• Excellent copywriting sense for ads & social posts
• Budget handling and ROI-focused mindset

Good to Have

• Experience with

  service-based / B2B / logistics / IT / SME

  businesses
• Knowledge of

  landing page optimization

• Basic design understanding (Canva / Adobe)
• Experience with tools like

  HubSpot, Zoho, Razorpay/PhonePe tracking

• Video/reel performance optimization

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Lead Quality
• Engagement & Follower Growth

Preferred candidate profile

• Have global Market trends knowledge
• Can join within 30days
• Will Appear for Face to face round of interview

About Company -

Location- Gurgaon (Udyog Vihar phase 5)

5Days working