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Adobe RTCDP

Adobe RTCDP

Bounteous

4 - 8 years

0 Lacs

chennai tamil nadu

Posted:1 week ago| Platform: Shine logo

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Skills Required

data modeling data integration data governance audience segmentation activation personalization analytical skills communication skills adobe experience platform aep realtime cdp schema design adobe experience data model xdm adobe experience cloud solutions problemsolving skills collaboration skills

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: You will be responsible for data integration and management by configuring and managing data sources, ingesting data into Adobe RTCDP, and mapping it to the Adobe Experience Data Model (XDM). Additionally, you will create and manage XDM schemas, datasets, and data flows within the platform. You will also define and manage audiences, implement identity resolution strategies, and leverage data for personalized experiences across various channels. Key Responsibilities: - Configuring and managing data sources, ingesting data into Adobe RTCDP, and mapping it to XDM. - Creating and managing XDM schemas, datasets, and data flows. - Defining and managing audiences, building audience rules, and activating them. - Managing customer identities and implementing identity resolution strategies. - Leveraging data and audiences for personalized experiences across channels. - Integrating RTCDP with other Adobe Experience Cloud solutions. - Ensuring data quality, integrity, and compliance with organizational standards and regulatory requirements. - Identifying and resolving technical issues, performing root cause analysis, and optimizing performance. Qualifications Required: - Strong understanding of Adobe Experience Platform (AEP) and Real-Time CDP. - Proficiency in data modeling, schema design, and data integration. - Experience with Adobe Experience Data Model (XDM). - Familiarity with data governance and compliance principles. - Experience with audience segmentation, activation, and personalization. - Knowledge of Adobe Experience Cloud solutions. - Strong analytical and problem-solving skills. - Excellent communication and collaboration skills.,

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