Adobe Marketo Architect

Skill

Role

Experience

• 10+ years in marketing automation and operations, with 4+ years leading Marketo teams for global B2B/B2C organizations
• Deep expertise in designing, executing, and optimizing Marketo programs, including campaign flows, lead scoring, lifecycle models, and personalization strategies.
• Led multi-functional teams and collaborated with platform, sales, and analytics teams to align marketing automation with business goals .
• Experience developing operational frameworks including preference centres, data normalization, compliance governance, and campaign QA
• Hands-on with native integrations with Salesforce, MS Dynamics, and API-based custom solutions and integrations .
• Strong understanding of segmentation, privacy regulations (GDPR/CCPA), and multi-channel campaign best practices .

• Marketo Certified Expert

  with excellent stakeholder management and a track record of scaling automation maturity across teams.
• Lead the design and implementation of scalable Marketo solutions, ensuring alignment with business goals and marketing automation best practices.

• Architect end-to-end campaign workflows

  , integrations with CRM (e.g., Salesforce), and data strategies to optimize lead management and customer journeys.
• Develop and maintain

  custom scripts

  , tokens, and advanced segmentation logic to support dynamic content and personalized experiences.
• Ensure data integrity and compliance by managing

  API integrations

  , field mappings, and troubleshooting sync issues between Marketo and external platforms.
• Collaborate with

  cross-functional teams

  (marketing, sales, IT) to define requirements, troubleshoot issues, and drive continuous platform improvements.
• Mentor and guide junior Marketo users and developers, fostering a culture of innovation, efficiency, and technical excellence.