Adobe Campaign Manager

We are seeking a skilled and proactive campaign manager with expertise in Adobe Campaign Classic to manage CRM campaigns for the French market. This role is based in India and involves close collaboration with international stakeholders to enhance customer experience, improve retention, and drive customer value.

Key Responsibilities

• Translate business requirements into technical workflow designs within Adobe Campaign Classic.
• Collaborate with cross-functional teams (including international stakeholders and database teams) to plan and execute CRM communications across SMS, email, push notifications, and other digital channels.
• Create, test, and deploy CRM and email marketing campaigns using Adobe Campaign Classic.
• Build, customize, and optimize end-to-end campaign workflows from requirement gathering and development to execution and quality control.
• Create accurate target segments and audiences for campaigns.
• Monitor daily campaign performance, resolve failures, and ensure successful delivery.
• Design and execute promotions, automated journeys, and campaigns using tools like Stripo and similar platforms.
• Develop web personalization initiatives using Adobe Target.
• Create web applications, surveys, and scripts using Adobe Campaign, including basic JavaScript coding.
• Prepare weekly reports on key performance metrics such as open rates, click rates, and conversions, and perform data analysis for insights.

Required Skills & Experience

• 3-5 years of experience in CRM, campaign management, or email marketing.
• Strong hands-on experience with Adobe Campaign Classic (mandatory).
• Ability to build and segment audiences within marketing automation platforms.
• Experience in executing customer engagement campaigns across email, SMS, push, and in-app channels.
• Working knowledge of JavaScript, HTML, and CSS (desirable).
• Strong communication skills and ability to independently manage CRM initiatives.
• Prior experience in fast-paced, high-growth, or SaaS/e-commerce environments is highly desirable.
• Experience working with multinational or multi-market teams is an advantage.