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Adobe Audiences / Adobe Experience Platform

4 years

0 Lacs

Bengaluru Karnataka India

Posted:1 month ago| Platform: Linkedin logo

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Skills Required

segmentation logic data marketing cdp design support personalization targeting workflow consistency engineering governance compliance troubleshooting strategies communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Experience Required- 4-12 Years


Job Location- PAN India


Role Overview

We are seeking a detail-oriented and technically proficient Adobe RTCDP Audience & Segmentation Specialist to own and optimize audience segmentation logic and activation workflows. This role is critical in enabling personalized, data-driven experiences across marketing channels by leveraging Adobe Real-Time CDP capabilities.


Key Responsibilities

  • Segment Logic Ownership

  • Design, implement, and maintain audience segmentation logic within Adobe RTCDP.
  • Define and manage traits, calculated attributes, and governed audience definitions to support personalization and targeting strategies.

  • Activation Workflow Management

  • Build and maintain audience activation workflows across multiple sandboxes and destination endpoints.
  • Ensure delivery accuracy and consistency across all marketing channels.

  • Cross-Functional Collaboration

  • Partner with data engineering, marketing, and platform teams to align on data schema, governance, and activation requirements.
  • Work closely with compliance teams to ensure audience definitions meet regulatory and privacy standards.

  • Troubleshooting & Optimization

  • Monitor segment population trends and troubleshoot issues related to segment-based personalization logic.
  • Continuously optimize segmentation strategies based on performance insights and business objectives.


Qualifications

  • 3 – 5+ years Hands-on experience with Adobe Real-Time CDP (RTCDP) and audience segmentation tools.
  • Strong understanding of identity resolution, traits, calculated attributes, and data governance.
  • Experience working across multiple sandboxes and activation endpoints.
  • Familiarity with marketing channel delivery systems and personalization frameworks.
  • Analytical mindset with strong problem-solving skills and attention to detail.
  • Excellent communication and collaboration skills.

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