Job
Description
We are looking for a skilled and results-driven Adobe Experience Platform Specialist who can design, implement, and optimize digital customer experiences using Adobe s suite of products AEP, Adobe Analytics, and Adobe Target. Hands-on experience with Adobe Experience Platform, Adobe Analytics, and Adobe Target. Strong understanding of customer data platforms (CDPs), data collection methodologies, tagging (including Adobe Launch or Tealium), and real-time personalization strategies. Proficient in web technologies such as JavaScript, HTML, and CSS (for troubleshooting and tag management). Strong analytical and problem-solving skills; ability to interpret data into actionable strategies. Experience working with APIs, data layers, and server-side tagging is a plus. Adobe certifications (e.g., Adobe Certified Expert - Analytics Business Practitioner, Adobe Target Business Practitioner) are a strong advantage. Lead the strategy, implementation, and optimization of Adobe Experience Platform to unify customer profiles and drive cross-channel personalization. Manage end-to-end deployment and enhancement of Adobe Analytics solutions, including tracking strategies, dashboard/report creation, and actionable insights generation. Design and execute personalized customer journeys and A/B tests using Adobe Target, optimizing for conversion, engagement, and retention. Develop and maintain data schemas, segmentations, and audience management within AEP. Collaborate with marketing, technology, UX, and product teams to translate business requirements into technical solutions within the Adobe ecosystem. Monitor platform performance and data integrity; troubleshoot technical issues and ensure best practices are followed. Provide thought leadership on digital analytics, personalization, and data-driven customer experience innovations. Stay current with Adobe product updates, industry trends, and emerging technologies. Adobe Experiance Manager
