Job
Description
What we believe : Were proud to embrace the same values that have shaped UST since the beginning. Since day one, weve been building enduring relationships and a culture of integrity. And today, it's those same values that are inspiring us to encourage innovation from everyone to champion diversity and inclusion, and to place people at the centre of everything we do. Humility : We will listen, learn, be empathetic and help selflessly in our interactions with everyone. Humanity : Through business, we will better the lives of those less fortunate than ourselves. Integrity : We honour our commitments and act with responsibility in all our relationships. Work Location : Pune, Chennai, Hyderabad, Bengaluru, Kolkata, Ahmedabad Position Summary : The Adobe Analytics Lead will oversee the strategic implementation, management, and optimization of Adobe Analytics solutions within the organization. This role requires a blend of technical expertise, leadership, and business acumen to drive data-driven decision-making and improve digital marketing and customer experiences. The Adobe Analytics Lead will be responsible for managing the analytics team, ensuring accurate and actionable reporting, optimizing tracking setups, and integrating analytics across digital touchpoints. The role involves close collaboration with cross-functional teams including marketing, product, IT, and data science to align analytics strategies with business goals. The ideal candidate will have strong technical knowledge of Adobe Analytics, a proven track record of leadership, and the ability to turn complex data insights into clear, strategic recommendations for stakeholders at all levels. Essential Functions and Responsibilities: Adobe Analytics Implementation & Optimization (60%): Platform Implementation: Oversee the implementation and configuration of Adobe Analytics across various digital properties (websites, mobile apps, etc.), ensuring accurate data collection. Tag Management: Ensure the proper setup, configuration, and optimization of Adobe Analytics tags using tools like Adobe Dynamic Tag Manager (DTM) or Adobe Launch. Tracking Strategy Development: Design, implement, and optimize tracking strategies for various digital marketing channels, campaigns, and user interactions, including e-commerce transactions, form submissions, and other key user actions. Tool Integration: Manage the integration of Adobe Analytics with other business intelligence tools, marketing platforms (e.g., Adobe Experience Platform, Google Analytics), and CRM systems to ensure cohesive and comprehensive data flow. Third-Party Tools & Platforms: Oversee the integration of third-party analytics tools and platforms (e.g., A/B testing, heat mapping, email marketing tools) into Adobe Analytics, ensuring a unified approach to data collection. Process Improvement: Identify opportunities to optimize the tracking and reporting processes for increased efficiency, scalability, and accuracy. Data Quality Assurance: Regularly audit and troubleshoot the analytics platform to ensure data accuracy, consistency, and the elimination of tracking errors or discrepancies. Ensure that data governance, security, and privacy protocols are followed, especially in accordance with industry regulations (e.g., GDPR). Stakeholder Communication: Act as the primary point of contact for all Adobe Analytics-related initiatives and insights across the business. Cross-Functional Collaboration: Work closely with other departments (marketing, IT, operations) to ensure that analytics strategies are aligned with overall business goals. Data Strategy and Reporting (40%): Strategic Reporting: Develop and implement data strategies that support the digital marketing and customer experience initiatives, aligning KPIs with business objectives. Cross-Channel Performance Analysis: Use Adobe Analytics to analyze user behavior and performance across multiple digital channels and touchpoints, ensuring a holistic understanding of the customer journey. Advanced Segmentation: Create advanced audience segments in Adobe Analytics to help personalize user experiences, improve targeting, and optimize digital campaigns. Performance Reporting: Generate daily, weekly, and monthly performance reports, providing detailed insights into digital performance metrics (e.g., traffic, conversion, engagement). Actionable Insights: Translate analytical findings into clear, actionable business insights, and present those insights to senior stakeholders and decision-makers. Custom Dashboards: Build and maintain custom dashboards tailored to different departments, ensuring that the business receives real-time data insights for decision-making. Qualifications & Skills: 6+ years experience working with Adobe Analytics or similar analytics platforms. Certifications in Adobe Analytics (e.g., Adobe Certified Expert, Adobe Certified Master) and other relevant analytics tools. Experience in ecommerce analytics and multi-channel marketing measurement. Experience with data visualization tools (Looker Studio, Tableau, Power BI, etc.) is a plus. Excellent written and verbal communication skills. UST is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. UST reserves the right to periodically redefine your roles and responsibilities based on the requirements of the organization and/or your performance.
