Adobe Analytics Developer

Job Description

Responsibilities : • You will work with clients marketing and business partners to define Key Performance Indicators, (KPIs), for new projects/enhancements. You will define the best analytics approach using Adobe Analytics Product Suite. • Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites • Full responsibility for analytics needs across customer analytics platforms • Ensure data integrity & documentation of tracking standards • Troubleshoot and debug analytics implementation • Work across both marketing and development to support both teams with analytics tracking • Engage with projects to ensure the analytics solutions meets business requirements • Deliver clear and actionable recommendations to improve and optimize the customer experience • Generate reports and providing insights and recommendations based on data • Provide guidance to develop tagging framework and provide QA support • Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements • Manage the implementation and tracking of digital marketing initiatives both current and future. Required Qualification : • Subject matter expert with total experience between 8-10 years with minimum 4-6 years using Adobe Analytics Suite • Experience working with tagging technologies (Like GTM, Adobe DTM, Tealium, or Ensighten) is required • Experience on technical architecture/framework of analytical eco-system(s) • Experience in designing solutions and writing technical documentation for a medium/large scale commercial website • Experience in interfacing between business and implementation units • Stakeholder management skills, including strong communication and presentation experience • Quick learner who can solve problems and is self-motivated Mandatory skills: Platform: Adobe Analytics, Google Analytics Tagging tools: Adobe Launch, Tealium IQ, Google Tag Manager Web Languages: HTML, JavaScript, jQuery, Data Layer Experience in setting up DataLayer format and working with Front end development teams Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and acquaintance Executive and time management skills to prioritize work in a demanding environment Preferred Qualification : • Intermediate/advanced experience with Adobe Analytics • Advanced Excel • Basic Power BI and SQL Prior experience with data collection tools (i.e. JSLL)