Adobe Analytics Developer

Job role

Adobe Analytics Developer (with minimum 4+ years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights.

Key Responsibilities:

• Implementation & Configuration:

• Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps.
• Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging
• Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics.
• Configure and maintain Adobe Analytics reports and dashboards.
• Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities.

• Data Layer and Tag Management:

• Develop and maintain robust data layer specifications to ensure accurate and consistent data collection.
• Implement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements.
• Troubleshoot and resolve technical issues related to tag management and data collection.

• Data Analysis & Reporting:

• Analyse large datasets to identify trends, patterns and opportunities for optimization.
• Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives.
• Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses.

• Technical Expertise:

• Advanced proficiency with Adobe Analytics, Adobe Launch, and related Adobe Experience Cloud tools.
• Strong knowledge of JavaScript, HTML5, CSS and web technologies
• Experience with SQL, ETL processes and data warehousing is advantageous
• Develop and maintain Adobe Analytics tracking specifications and documentation.
• Ensure data accuracy and integrity through rigorous testing and validation.

• Collaboration & Support:

• Collaborate with developers to integrate Adobe Analytics with other systems and tools.
• Troubleshoot and resolve technical issues related to Adobe Analytics implementation.

• Analytical Skills:

• Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights.
• Ability to handle large datasets and perform advanced data analysis.