Adobe Analytics Consultant

Job Description

Role & responsibilities Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform. Work with different stakeholder teams to understanding web requests, identify the appropriate web KPIs to build reports, dashboards, and handle ad-hoc data pulls Regularly monitor, identify, and analyze key KPIs and trends and provide data-driven recommendations to improve user experience and site engagement rates Create and maintain SDR and report suites according to different sites and locales. Good knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools. Work close with QA & Dev team to ensure professional delivery of technical implementations. Create dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPI’s, goals and lead generation activities. Good understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM) Hands-on experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc. Familiarity with Adobe Target – A/B, Multivariate testing platforms and methodology. Preferred candidate profile Overall experience of about 3-5 years in implementation of digital analytics and optimization solutions with a focus on Adobe / Google Analytics, Adobe Target Experience with Tag management systems – DTM, Adobe Launch is must Excellent knowledge JavaScript, CSS, HTML and JQuery. Experience in setting up Data-Layer format and working with front end development teams. Experience in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign) Experience in working on Agile methodologies. Excellent project management, organization, and communication skills.