Admission Counselor

The Admission Counsellor is responsible for managing the entire admission process, handling public relations, planning digital and offline marketing activities, promoting school branding, increasing walk-ins for admissions and recruitment, and converting enquiries into admissions. The role also includes field work to study nearby schools and market trends.

Key Competencies

• Result-oriented and target-driven
• Strong PR and networking ability
• Good market research and analytical skills
• Excellent communication and convincing skills
• Ability to handle multiple tasks and meet deadlines

Key Responsibilities

1. Admissions & Counselling

• Handle enquiries through phone, email, social media, and walk-ins.
• Counsel prospective parents on curriculum, facilities, and admission procedures.
• Conduct school tours for parents and prospective students.
• Maintain enquiry records, follow-up logs, and conversion reports.
• Achieve monthly and yearly admission targets.

2. Marketing & Branding

• Plan and execute digital marketing campaigns (social media, Google Ads, SEO, website updates).
• Implement offline marketing strategies such as brochures, banners, flyers, community events, and outreach programmes.
• Coordinate with designers/marketing agencies for branding materials.
• Ensure consistent brand identity across all platforms.

3. Public Relations (PR)

• Build and maintain relationships with parents, communities, corporates, pre-schools, and partner organisations.
• Represent the school in fairs, exhibitions, and outreach events.
• Draft promotional content, press notes, and announcements.
• Address parent queries and collect feedback professionally.

4. Field Work & Market Study

• Conduct regular field visits to nearby schools, pre-schools, residential communities, and educational zones.
• Study competitor school offerings, fee structures, USPs, marketing strategies, and admission processes.
• Identify potential feeder schools and partnership opportunities.
• Analyse local demographics to understand parent expectations and admission trends.
• Prepare reports and recommendations based on field study to support marketing and admission planning.

5. Strategy & Planning

• Develop annual, quarterly, and monthly marketing plans.
• Track market trends and competitor activities to refine admission strategies.
• Support school events such as open houses, orientation programmes, and promotional activities.
• Suggest initiatives to increase walk-ins and improve brand visibility.

6. Reporting & Documentation

• Maintain weekly and monthly admission performance reports.
• Track enquiry sources and measure ROI of marketing campaigns.
• Present insights and recommendations to school management.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication, or related fields.
• 1–3 years of experience in school admissions/education sector (preferred).
• Strong communication, presentation, and interpersonal skills.
• Knowledge of digital marketing tools and strategies.
• Ability to perform effective field research and competitor analysis.
• Proficiency in MS Office, CRM, and social media management.

Job Type: Full-time

Pay: ₹18,000.00 - ₹35,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Ability to commute/relocate:

• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Preferred)

Work Location: In person