Admission Counsellor

Admission Counsellor

Key Responsibilities

Lead Management & Conversion

• Handle incoming admission inquiries through calls, emails, walk-ins, and online platforms.
  
• Maintain and update CRM/lead management systems regularly.
  
• Proactively follow up with leads and nurture them through the admission funnel.
  
• Achieve monthly and annual admission targets.
  

Parent Counselling & Engagement

• Conduct counselling sessions with prospective parents, explaining the schools value proposition, curriculum, facilities, and USPs.
  
• Address queries, concerns, and objections of parents effectively.
  
• Build a strong rapport and provide a personalized experience to every parent.
  

Admission Process & Coordination

• Assist parents with application forms, documentation, and admission formalities.
  
• Coordinate with the academic, administration, and finance teams to ensure a smooth onboarding process.
  
• Organize school tours for prospective parents and students.
  

Marketing & Outreach Support

• Support in school events, open houses, and parent orientation programs.
  
• Collaborate with the marketing team for lead-generation campaigns.
  
• Represent the school in external events, exhibitions, and fairs when required.
  

Reporting & Analysis

• Maintain records of enquiries, conversions, and admission status reports.
  
• Track performance against targets and provide weekly/monthly updates to management.
  
• Share parent feedback and market insights with the leadership team.
  

Qualifications & Skills

• Bachelors degree in any discipline (MBA/PG in Sales & Marketing preferred).
  
• 25 years of experience in sales, counselling, or admissions (education sector preferred).
  
• Strong communication and interpersonal skills in English and local language.
  
• Result-oriented with proven ability to meet targets.
  
• Pleasant personality with good presentation skills.
  
• Proficiency in MS Office, CRM tools, and lead management systems.
  

KPIs / Performance Metrics

• Achievement of

  monthly/annual admission targets

  .

• Lead-to-admission conversion rate

  .

• Quality of parent counselling sessions

  (measured via feedback/surveys).
• Timeliness and accuracy of CRM/lead data management.
  
• Contribution to school events and marketing initiatives.
  

What We Offer

• Competitive fixed salary with attractive performance-based incentives.
  
• Opportunity to represent a reputed school brand.
  
• Professional growth in a fast-paced and collaborative environment.
  
• Exposure to admissions, sales, and parent engagement strategies.