Account Research Specialist

Quickbase provides a cloud-based platform for creating business applications. The platform offers lowcode development, integration, and workflow orchestration. Quickbase also supports prototyping and application architecture

Roles and Responsibility

As an Account Enrichment Specialist, you will play a key role in supporting the sales development team by conducting in-depth account research and identifying the right decision-makers within target accounts. Your efforts will help SDRs tailor their outreach strategies to book high-quality discovery meetings with prospective clients.

Key Responsibilities:

• Account Research and Data Enrichment

• Research target accounts based on Ideal Customer Profile (ICP) criteria.
• Identify key decision-makers, influencers, and relevant personas within accounts (e.g., C-suite executives, VPs, directors).
• Leverage tools like LinkedIn Sales Navigator, ZoomInfo, Apollo.io, and company websites to gather data.
• Enrich CRM (e.g., Salesforce or HubSpot) records with accurate and up-to-date contact details, job titles, and organizational insights.

• Segmentation and Prioritization

• Categorize accounts into segments (Tier 1, Tier 2, Tier 3) based on company size, industry, and strategic importance.
• Prioritize accounts based on intent data, engagement triggers, or other signals provided by marketing or RevOps.

• Insights Gathering

• Provide detailed account insights: recent news, company initiatives, tech stack, mergers/acquisitions, and leadership changes.
• Identify pain points or buying signals from public content and align with SDR goals.

• Collaboration and Reporting

• Work closely with your manager to refine targeting criteria and deliver actionable account lists.
• Regularly report progress and highlight enriched accounts ready for outreach to your manager.

• Process Optimization

• Continuously improve research methodologies for accuracy and speed.
• Maintain high data hygiene standards across tools and platforms.

Qualifications:

• Bachelor s degree in Business, Marketing, or related field.
• 1-3 years of experience in sales research, market research, or account/data enrichment roles.
• Proficiency with tools like LinkedIn Sales Navigator, ZoomInfo, or similar.
• Experience working with CRMs (Salesforce) and Excel.
• Strong analytical skills and attention to detail.
• Ability to demonstrate grit and resilience.
• Excellent written and verbal communication skills.

Preferred Skills:

• Prior experience in a SaaS or B2B environment.
• Prior experience with ABM tools like 6Sense or Demandbase
• Familiarity with Account-Based Marketing (ABM) strategies.
• Ability to meet research deadlines and work with minimal supervision.

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