Account Manager

Job Title: Account Manager | Zoo Media, Mumbai.

Overview:

As an Account Manager, you will play a pivotal role in managing and nurturing client relationships, overseeing the successful execution of marketing campaigns, and ensuring strategic alignment with brand objectives. This position demands a balance of strategic thinking, team coordination, and hands-on management to deliver high-quality outcomes across digital and media platforms.

Key Responsibilities:

Client Relationship Management

• Serve as the primary point of contact for clients, building and maintaining strong, long-term relationships.
• Develop a deep understanding of each client's brand identity, objectives, and key performance indicators (KPIs).
• Ensure all deliverables align with client expectations, maintaining high standards of service and communication.

Campaign Strategy and Execution

• Lead the end-to-end management of marketing campaigns - from briefing to execution and performance evaluation.
• Translate client briefs into actionable plans, guiding internal teams to deliver creative and effective solutions.
• Oversee quality assurance of all content and ensure consistency across digital channels.

Team Leadership and Collaboration

• Supervise and mentor Account Executives and Interns to ensure smooth day-to-day operations.
• Collaborate with creative, media, SEO, and web teams to ensure campaigns are cohesive and strategically aligned.
• Facilitate brainstorming sessions to drive innovative campaign ideas and effective brand communication strategies.

Performance Monitoring and Reporting

• Review and maintain Job Status Reports (JSRs) to track project timelines, deliverables, and client approvals.
• Analyze campaign performance data and compile reports to provide actionable insights and recommendations.
• Support the leadership team in preparing strategic presentations and quarterly business reviews (QBRs).

Operational Excellence

• Conduct regular hygiene checks to ensure brand pages and campaign assets are optimized and error-free.
• Manage Online Reputation Management (ORM) efforts in coordination with the digital and media teams.
• Identify process improvement opportunities to enhance efficiency and client satisfaction.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).
• 25 years of experience in client servicing, account management, or digital marketing.
• Strong understanding of social media platforms, content strategy, and digital campaign management.
• Excellent communication, problem-solving, and organizational skills.
• Ability to manage multiple accounts and projects simultaneously under tight deadlines.
• Leadership mindset with a collaborative and proactive approach.