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Account based marketing ( ABM ) Manager

Account based marketing ( ABM ) Manager

Virtusa

10 - 14 years

30 - 40 Lacs

Bengaluru

Posted:3 months ago| Platform:

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Skills Required

Marketing management marketing campaigns Project management campaign implementation Digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Responsible for planning and executing ABM (account-based marketing) campaigns. Managing requests through project management software Supervise the execution, monitoring and measurement of marketing campaigns and their success Ensure campaign implementation follows organizational guidelines Work with account managers to understand their key focus and priorities Devise ABM plan by working with Marketing heads Highly collaborative role, and marketing campaign managers will often work with sales, sales ops, external agencies, and other members of the marketing team to craft and launch compelling campaigns. Assist with the development of program plans including schedules, budgets, and lead forecasts to support Sales revenue targets Provide ABM program results and success metrics to Marketing heads for reporting and analysis recommend program adjustments based on the data Maintain all the program documents in a central repository A constant finger on the digital pulse and an eye on the social landscape to discover whats new, what competitors are doing, and what innovations are around the corner. Skill requirements: Project management, with strong attention to detail Able to influence, communicate, coordinate, and work effectively with cross-functional teams and vendors Be able to work across organizations to identify and engage with the right resources to support ABM activities Must be a self-starter who can take a project and run with it with minimal oversight and get the project over the finish line on time. Proven record of managing ABM campaigns Digital marketing experience is an added advantage. Background: MBA in Business with a concentration in Marketing, or equivalent 10+ Yrs of proven experience in marketing Experience in IT services is preferred ABM experience will be good to have.

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Virtusa

www.virtusa.com

Information Technology and Services

Southborough

20,000+ Employees

3452 Jobs

Key People

Kris Canekeratne

Chairman and CEO
Sanjay Singh

President and COO
Jaswinder Kaur

Chief Financial Officer
Ali A. J. S.

Chief Technology Officer

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