ABM Marketing Administrator

HGS is a global leader in Applied AI and Business Process Improvement (BPI), specializing in digital customer experience (CX), automation, analytics, and outsourcing solutions
With more than 18,000 employees spread across 9 countries, our mission is to make our clients more competitive by providing exceptional experiences Powered by a people first philosophy and experience serving over 1100 of the worlds leading brands, HGS is the perfect place to build your future! ABM Marketing Administrator Position Overview We are seeking a detail-oriented and tech-savvy ABM Marketing Administrator to join our dynamic marketing team This role will be responsible for the administration and optimization of our Account-Based Marketing (ABM) platform, ZoomInfo, and will play a key role in the execution and setup of ABM campaigns The ideal candidate will have a strong understanding of ABM strategies, marketing operations, and data-driven campaign execution, Key Responsibilities Serve as the primary administrator for ZoomInfo and other ABM-related tools, Manage user access, data hygiene, integrations, and platform updates, Ensure platform configurations align with marketing and sales objectives, Collaborate with marketing and sales teams to build and launch ABM campaigns, Set up audience segmentation, targeting, and personalization strategies, Monitor campaign performance and optimize based on analytics and feedback, Maintain accurate account and contact data within ZoomInfo, Generate reports and dashboards to track campaign effectiveness and ROI, Provide insights and recommendations for continuous improvement, Partner with demand generation, sales, and content teams to align ABM efforts, Support enablement initiatives by sharing platform best practices and training, Develop and document workflows for campaign setup and execution, Identify opportunities to streamline ABM operations and improve scalability, Qualifications 8+ years of experience in B2B marketing, preferably in ABM or marketing operations, Hands-on experience with ZoomInfo or similar ABM platforms, Strong understanding of ABM principles, targeting, and personalization, Proficiency in marketing automation tools (eg, HubSpot), Analytical mindset with experience in campaign reporting and optimization, Excellent communication and project management skills, Ability to work independently and collaboratively in a fast-paced environment, Preferred Skills Experience with intent data and predictive analytics, Familiarity with CRM systems and data integration, Knowledge of digital advertising platforms (LinkedIn, Google Ads), Certification in ZoomInfo or ABM platforms is a plus, As an equal opportunity employer, HGS is dedicated to diversity, inclusivity and Equity HGS does not discriminate on the basis of the race, ethnicity, religion, sex, national origin, age, veteran disability, or genetic information or any other reason prohibited by law in employment We believe in the power of diversity to create an environment where every individual excels, and our diverse customer and colleague base is deeply understood, Show more Show less